5 Great Ways Car Dealers Can Use Yard Signs

Car dealerships use many different marketing tactics to attract new customers, from direct mail ads to flashy TV commercials. While these types of ads get a lot of exposure, they don't necessarily produce the best result. Sign marketing is a much more-affordable way to draw attention to your dealership. There are countless ways to use yard signs on your lot, but here are some of the most-common.

1. New Inventory- When the new year's models have arrived, make sure you're featuring them in your signage. Customers get excited when you have something new, so use lawn signs at the entrance to your dealership to get their attention. Feature high-quality pictures of the new vehicle(s) on the signs so that potential buyers will know what to look for when they're browsing through your lot.

2. Financing Offers- The financing that you offer could be what sets your dealership apart from the rest. Thus, it's important that customers know what financing is available for all the vehicles you sell. Use custom yard signs to show that you can assist those with poor credit, you have special offers for those with great credit, etc. You want to convey the message that you're here to help your customers, so don't let financing be an obstacle to making a sale.

3. Holiday and Event Promotion- Car dealerships thrive on holiday sales and special events. By creating a fun and exciting atmosphere on your lot, you have the opportunity to reach lots of new customers and sell lots of vehicles. Promote these events with yard signage at your entrance and near the area of your lot where the sale or event is being held. This lets customers know that you have something exciting going on. Once your event is over, store the signs carefully as you can use them again next year!

4. Direct Traffic- There are a lot of vehicles on your lot, both your inventory and customers' current vehicles. This means that traffic can sometimes be a bit tight. Use lawn signs to direct customers to exactly where they need to go. Have reserved parking signs for customers, and also direct your clients to the service department, the used section, etc. By creating a flow in your parking lot, you're reducing the amount of confusion and potential accidents.

5. Security- Another important way to use signs is to display notices about your security measures. This wards off potential after-hours vandals and also sends a message to your customers that their vehicle is safe on your lot while it's being serviced, cleaned, etc.

Most dealerships are located in high-traffic, highly-visible areas, so this means that your signs will get plenty of exposure. For the price you pay, the effectiveness of yard signs is hard to beat.